I want to be that person

Okay, so it's almost Easter. And I'm in Target, perusing the candy aisle for chocolat, and I see it. A metal lunchbox for making Peep s'mores. Okay, so somebody decided to make something useful out of microwaved Peeps (I guess no toothpicks for jousting). But on the front cover is an image of a Peep holding several sticks over a campfire. And on those sticks are several miniature Peeps. So we have moved to a whole new level in Peep-dom: cannibalistic peeps. Peeps are now roasting other Peeps over campfires for eating between layers of chocolate and graham cracker.
Now, I can see the idea of Peep s'mores. But who came up with that lunchbox design? And who approved it? And who marketed it? And funded it? I want to be those people. Because apparently, they know how to have a good time. Peep torture.

Also, at Target, you can now buy red Peeps. I am not the only one who thinks they look demonic. However, upon discussing this with my supervisor one day, she came up with the suggestion of providing them with candy corn horns. Artist's rendition below.